Art Class.
This is the first TV Commercial that I’ve ever written. Arty is my first-born, if you will.
Market research tells us that South Africans’ attitudes towards saving is bleak. So, to get more eligible retirees to think about how they might like to spend their retirement, I thought about what one might like to do in one’s twilight years:
A) Take up a passion project on a random afternoon.
B) Be the passionate random on an afternoon.
Agency: Derrick Cape Town
Production: Sketchbook Studios
Client: 10X Investments
Model: Nik Rabinowitz
Year: 2021